Worried About Debt?
You're Not Alone.

Last updated: May 2026

ATID Media Ltd (trading as The Debt Help Guys, "we", "us") is committed to protecting your privacy and handling your data responsibly.

Who We Are

• Company: ATID Media Ltd
• Trading Name: The Debt Help Guys
• Registered Address: Clan Roy Cottage, Canonstown, Hayle, Cornwall, TR27 6ND
• Company Number: 15345426
• ICO Registration: ZB683004

What Data We Collect

We collect personal information when you complete a form or engage with us through our website, social media channels, or messaging services. This may include:

• Name
• Phone number
• Email address
• Employment status
• Debt level
• Housing status

We do not collect financial account data or sensitive documents directly.

Why We Collect It

We collect this information to:

• Understand your circumstances
• Assess your eligibility for debt help
• Pass your details to an appropriate regulated partner (with your consent)
• Improve our services and ensure quality control

Who We Share It With

With your consent, we may share your information with one of our trusted FCA-authorised or regulated partners so they can contact you about your options. These include:

• Pacific Financial Solutions Ltd (trading as The Debt Advice Service)
• Dissolve Debt Ltd

We will never sell your data or share it with marketing lists.

Lawful Basis

We rely on your consent when you opt in via our website form or social media enquiry. You may withdraw this at any time by contacting us at: privacy@thedebthelpguys.com

How We Store and Protect Your Data

• Encrypted form submissions (Meta Forms + secure CRM)
• Data access restricted to authorised staff only
• Stored on GDPR-compliant cloud services (Google Workspace, HubSpot)
• No data is stored on local devices

We retain your personal data for up to 12 months, whether or not a solution is ultimately provided. This allows us to:

• Ensure accurate referral tracking and partner reporting
• Respond to disputes or complaints
• Comply with auditing and regulatory obligations
• Detect repeat or fraudulent submissions

After 12 months, all personal data is securely deleted or anonymised.

Your Rights

Under the UK GDPR, you have the right to:

• Access the data we hold about you
• Correct inaccurate information
• Request erasure (the "right to be forgotten")
• Withdraw consent
• Complain to the ICO if you are unhappy with how we handle your data

Cookies

We use cookies to improve your experience and track user interactions via tools like Meta Pixel and Google Analytics. These tools may collect technical data such as browser type, device ID, and site activity.

Cookie consent is managed via a consent banner on our website in accordance with PECR Regulation 6. You can manage cookie preferences at any time via your browser settings.

Privacy and Electronic Communications (PECR)

ATID Media Ltd complies with the Privacy and Electronic Communications Regulations 2003 (PECR) as amended.

• All consumer contact is initiated in response to a direct enquiry made by the consumer via our website, social media advertising, or messaging services.
• We do not conduct unsolicited marketing calls, SMS, or emails.
• No purchased contact lists are used.
• Consent to contact is obtained at the point of form submission, which includes a clear disclosure statement confirming that the consumer's details may be passed to a regulated debt advice partner and that we may contact them by phone, SMS, WhatsApp, and email regarding their enquiry.
• Consumers may opt out of further communications at any time by emailing privacy@thedebthelpguys.com, replying STOP to any SMS or WhatsApp message, or requesting removal during a phone call.

How We Contact You

When you submit a form or make an enquiry, you consent to being contacted by The Debt Help Guys and our regulated partners by the following methods:

• Phone
• SMS
• WhatsApp
• Email

We will only contact you in relation to the enquiry you have made. We will not use your details for unrelated marketing. If you wish to change your contact preferences or opt out of a specific channel, contact us at privacy@thedebthelpguys.com or reply STOP to any message.

Complaints Policy

We aim to resolve all complaints promptly and fairly. If you are dissatisfied with any aspect of our service:

• Email us at: complaints@thedebthelpguys.com
• Or write to us at: Complaints, ATID Media Ltd, Clan Roy Cottage, Canonstown, TR27 6ND

We aim to respond within 5 working days. If you remain unhappy, we may refer you to the appropriate regulated partner or suggest you escalate to the Financial Ombudsman if applicable.

Vulnerable Customer Policy

We recognise that vulnerability can take many forms, including financial hardship, mental health challenges, cognitive impairment, bereavement, physical disability, or difficult life circumstances. Vulnerability can be temporary or long-term, and can affect anyone at any point in their life.

Our approach includes:

• Listening carefully for signs of vulnerability during calls, including confusion, distress, reluctance to engage, or disclosure of medical or personal issues
• Taking extra time to explain options clearly and without pressure
• Adjusting our pace and language to suit the individual
• Offering to repeat information or confirm details in writing
• Asking whether anyone else (a carer, family member, or support worker) should be involved in the conversation
• Never pressuring a vulnerable person into making a decision during the call
• Referring to partners with the right regulatory safeguards in place

If we identify that a consumer may be vulnerable, we will:

• Make a note in our CRM so that care is taken throughout their journey
• Ensure this information is communicated to the regulated partner (with the consumer's consent) so they can provide appropriate support
• Offer the consumer the option to pause, call back, or speak to someone else

All staff are trained to identify and respond to vulnerability and are required to flag any concerns in our CRM system. Vulnerability awareness forms part of our ongoing CPD framework.

If you feel we have not handled your situation with appropriate care, please contact us at complaints@thedebthelpguys.com.

Questions or Concerns?
privacy@thedebthelpguys.com
ATID Media Ltd, Clan Roy Cottage, Canonstown, Hayle, Cornwall, TR27 6ND
Company No. 15345426 | ICO Registration: ZB683004

We aim to resolve all complaints promptly and fairly. If you are dissatisfied with any aspect of our service:

• Email: complaints@thedebthelpguys.com
• Write to: Complaints, ATID Media Ltd, Clan Roy Cottage, Canonstown, TR27 6ND

We aim to respond within 5 working days. If you remain unhappy, we may refer you to the appropriate regulated partner or suggest you escalate to the Financial Ombudsman if applicable.