Worried About Debt?
You're Not Alone.

Last updated: 15 April 2026

ATID Media Ltd (trading as The Debt Help Guys) is committed to protecting your privacy and handling your data responsibly.

Who We Are

• Company: ATID Media Ltd
• Trading Name: The Debt Help Guys
• Registered Address: Clan Roy Cottage, Canonstown, Hayle, England, TR27 6ND
• Company Number: 15345426
• ICO Registration: ZB683004

What Data We Collect

We collect personal information when you complete a form or engage with us through our website or social media channels. This may include:

• Name
• Phone number
• Email address
• Employment status
• Debt level
• Housing status

We do not collect financial account data or sensitive documents directly.

Why We Collect It

We collect this information to:

• Understand your circumstances
• Assess your eligibility for debt help
• Pass your details to an appropriate regulated partner (with your consent)
• Improve our services and ensure quality control

Who We Share It With

With your consent, we may share your information with one of our trusted FCA-authorised or regulated partners so they can contact you about your options. These include:

• Pacific Financial Solutions Ltd (trading as The Debt Advice Service)
• Dissolve Debt Ltd

We will never sell your data or share it with marketing lists.

Lawful Basis

We rely on your consent when you opt in via our website form. You may withdraw this at any time by contacting us at: privacy@thedebthelpguys.com

How We Store and Protect Your Data

• Encrypted form submissions (Meta Forms + secure CRM)
• Data access restricted to authorised staff only
• Stored on GDPR-compliant cloud services (Google Workspace, HubSpot)
• Data is deleted after 12 months if no solution is provided

Your Rights

Under the UK GDPR, you have the right to:

• Access the data we hold about you
• Correct inaccurate information
• Request erasure (the "right to be forgotten")
• Withdraw consent
• Complain to the ICO if you are unhappy with how we handle your data

Cookies

We use cookies to improve your experience and track user interactions via tools like Meta Pixel and Google Analytics. Cookie consent is managed via a consent banner on our website in accordance with PECR Regulation 6.

Privacy and Electronic Communications (PECR)

ATID Media Ltd complies with the Privacy and Electronic Communications Regulations 2003 (PECR) as amended.

• All consumer contact is initiated in response to a direct enquiry made by the consumer via our website or social media advertising.
• We do not conduct unsolicited marketing calls, SMS, or emails.
• No purchased contact lists are used.
• Consent to contact is obtained at the point of form submission, which includes a clear disclosure statement confirming that the consumer's details may be passed to a regulated debt advice partner.
• Consumers may opt out of further communications at any time by emailing privacy@thedebthelpguys.com, replying STOP to any SMS or WhatsApp message, or requesting removal during a phone call.

Complaints Policy

We aim to resolve all complaints promptly and fairly. If you are dissatisfied with any aspect of our service:

• Email us at: complaints@thedebthelpguys.com
• Or write to us at: Complaints, ATID Media Ltd, Clan Roy Cottage, Canonstown, TR27 6ND

We aim to respond within 5 working days. If you remain unhappy, we may refer you to the appropriate regulated partner or suggest you escalate to the Financial Ombudsman if applicable.

Vulnerable Customer Policy

We recognise that vulnerability can take many forms, including financial hardship, mental health challenges, cognitive impairment, or difficult life circumstances.

Our approach includes:

• Identifying signs of vulnerability during calls (e.g. confusion, distress, disclosure of medical issues)
• Taking extra time to explain options clearly and without pressure
• Offering to repeat information or confirm details in writing
• Referring to partners with the right regulatory safeguards in place

All staff are trained to spot vulnerability and flag it in our CRM so that care is taken throughout the journey.

Questions or Concerns?
privacy@thedebthelpguys.com
ATID Media Ltd, Clan Roy Cottage, Canonstown, Hayle, Cornwall, TR27 6ND
Company No. 15345426 | ICO Registration: ZB683004

We aim to resolve all complaints promptly and fairly. If you are dissatisfied with any aspect of our service:

• Email: complaints@thedebthelpguys.com
• Write to: Complaints, ATID Media Ltd, Clan Roy Cottage, Canonstown, TR27 6ND

We aim to respond within 5 working days. If you remain unhappy, we may refer you to the appropriate regulated partner or suggest you escalate to the Financial Ombudsman if applicable.