Privacy, Complaints & Vulnerability Policy
Last updated: 24 July 2025
ATID Media Ltd (trading as The Debt Help Guys) is committed to protecting your privacy and handling your data responsibly.
What we collect:
- Name
- Phone number
- Email address
- Employment status
- Debt level
- Housing status
We do not collect financial account data or sensitive documents directly.
Why we collect it: To understand your circumstances, assess your eligibility for debt help, and refer you to a regulated partner (with your consent).
Who we share it with: Only with your consent, we may share your information with a trusted FCA-authorised partner such as:
- Pacific Financial Solutions Ltd (trading as The Debt Advice Service)
We never sell your data.
Legal basis: Consent — which you can withdraw at any time by emailing privacy@thedebthelpguys.co.uk
How we protect your data:
- Encrypted forms (Meta + CRM)
- Access restricted to authorised staff
- Stored on GDPR-compliant services (Google, HubSpot)
- No local device storage
- Deleted after 12 months if no solution is provided
Your rights under UK GDPR:
- Access, correct, or erase your data
- Withdraw consent
- Complain to the ICO if necessary
Cookies: We use cookies for experience tracking via Meta Pixel and Google Analytics.
Vulnerable Customers: We understand that vulnerability can take many forms — mental health, financial hardship, cognitive difficulty, or emotional stress. We:
- Listen carefully for signs of vulnerability
- Take extra time to explain things clearly
- Confirm details in writing where needed
- Refer to authorised partners trained to support vulnerable clients
All staff are trained to handle these situations with care and respect.
Questions?
📧 privacy@thedebthelpguys.co.uk
🏢 Clan Roy Cottage, Canonstown, Hayle, TR27 6ND
Answer a few quick questions.
Tell us how you want us to contact you - phone or WhatsApp
We'll get in touch and chat through the options. No obligation. No judgement.
